Here are some tips for finding credible health information online. Each participant viewed a Web site containing one of two types of information. This study analyzed the effects of publisher contact information on the credibility of online health information. should accept guidance from the medical community on which sources provide the most valuable and credible information. The focus of your search should be finding credible information, rather than finding what you want to hear. The content-type manipulation helps to provide an understanding of the relative importance of Web page source and message content. Via The Digital Lounge Podcast: Online Marketing for Health and Fitness Coaches. This suggests that when people evaluate online health information, the heuristic cues they attend to vary, depending on the subject matter. In addition, the format or layout of the site could also raise perceived credibility. *Using the Scheffe test, these means were found to be significantly different. This article reports on the findings of an exploratory study of older adultsʼ credibility assessments of online health information. Online health information comes from a variety of online sources. Doctors shouldn't have to find side gigs. Therefore, using types of sources commonly found on the Internet, this study manipulated expertise into three levels. Cancer Information on the Internet (American Cancer Society); Diet in the News -- What to Believe? To gauge who was seeking information, a voluntary two-item general questionnaire was administered for one week; it indicated that 30 percent of respondents were either students or from the general public. In an effort to evaluate the dynamics of online source and content, researchers have attempted to assess whether or not individuals use heuristic cues when source credibility is limited or questioned within online chatrooms (Franke, 1996; Slater & Rouner, 1996). These warnings could be developed by objective panels of experts (analogous to Wikipedia’s editors) and affixed to any website or platform that contradicts proven medical science. Journal of Computer-Mediated Communication 6, 4 (2006). 126 Digital Media, Youth, and Credibility information” and that 86 percent of people seeking health information “are concerned about getting health information from an unreliable source online.”27 However, while peo- ple often claim that the source of the information is … Specifically, a linear expertise continuum consisting of three levels of expertise was established. In order to understand how people perceive credibility on the Internet, it is first essential to understand how more traditional media research (i.e., television and print) has explored the issue of credibility. Drawing on the persuasion theory—the Elaboration Likelihood Model (ELM), we identify that five factors from two dimensions of credibility (medium and message credibility) are key ingredients in the online information assessment, and develop a research model that predicts individuals’ perceived information credibility on social media platforms. Social media PDF | On Mar 14, 2020, Yan Zhang and others published Older Adults' Evaluation of the Credibility of Online Health Information | Find, read and cite all the research you need on ResearchGate However, the present study does represent a step toward understanding how people perceive online health information. (Donald et al., 1998). Pinterest has taken an important step, albeit temporary. While no significant interaction was found between knowledge of content and source expertise (Hypothesis 1), the findings did suggest that source expertise (and/or age and/or gender) and knowledge of content (and/or order effects) affect perception of message credibility.