[ ]. The age of a consumer can have a significant impact on his behaviour. Personal Factors. The treatment of both physiological and psychological aspects of poor health are crucial for patients to have successful treatment outcomes, maintain and improve wellness, and improved adherence to medical regimens. Family is one of the most powerful social factors affecting consumer behaviour. It is the study of how and why people do what they do. Welcome to Factors Affecting Consumer Behavior: Culture : Factors Affecting Consumer Behavior: Culture Social Class People within a social class tend to exhibit similar buying behavior. Psychological factors generally include: Motivation Learning Perception Attitudes and beliefs. Cues refer to more "minor" stimui that condition the consumer's behavior. Answer - She was feeling hungry and wanted to eat something. You can change your ad preferences anytime. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Procedia - Social and Behavioral Sciences 62 ( 2012 ) 184 – 188 1877-0428 2012 Published by Elsevier Ltd. Factors Affecting Consumer Behavior – Factors According to Philip Kotler: Cultural Factors, Social Factors, Personal Factors and Psychological Factors . Culture: Cultural factors have a deep influence on buyer behaviour. Consumer behavior can be defined as the study of psychological, physical and social actions when individuals buy, use and dispose of products, services, ideas, and practices. A Take- Home Assignment for EC 50011 Market Planning in a Global EnvironmentIn considering the development of international consumer markets it is important to take into account factors influencing buying behaviour Submitted To Dr. Sushil Mohan University of Dundee Submitted On March 2012 By Luu Thi Huong Giang 120000829 Swapnil Mali 120004897 … Some of the psychological factors are- motives, acquired interests, attitudes, character, intellectual capacities etc. E: The nine main factors influencing consumer behaviour are – 1. Clipping is a handy way to collect important slides you want to go back to later. Cues help the consumer decide when, where, and how to respond to a drive. fulfill a need, achieve a goal, solve a problem. All the acts of a person are … Perception Personal factors3. You can change your ad preferences anytime. If you continue browsing the site, you agree to the use of cookies on this website. The ten Consumer Behaviour models explained below are: Pavlovian Model Role and status hierarchy theory 3. To maximize your sales revenue and grow your business, it’s important to leverage the four key psychological factors that influence consumer purchasing: motivations, perceptions, experience and beliefs. • Age. Internal and external factors which affect customer loyalty Internal and external factors which affect customer loyalty Dennis L. Duffy 2003-09-01 00:00:00 The development of customer loyalty is a strategic objective for most companies. Psychological factors Among the factors factors influencing consumer behavior, psychological factors can be divided into 4 categories: motivation, perception, learning as well as beliefs and attitudes. This is more significant where there is joint family system, in which children use to live with family for longer time. Consumer Behaviour – Cultural factors. Diffusion of Innovation 9. Recognition and If the consumer’s motivation is high, that basically means that the level of need, or the consumer’s perception of that need, is fairly strong. The theories of consumer behaviour will also be used in order to identify consumer segments that will show whom the identified factors affect. and Factors Influencing Segmentation is used mainly to target a certain group from within a population. Rina Suprina M.Hum, Msi, Par See our User Agreement and Privacy Policy. PSYCHOLOGICAL FACTOR. No public clipboards found for this slide, Gyan Ganga Institute of Technology and Science. It has different characteristics such as: dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior for particular product or service. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The answer can be given by understanding those forces which affect these actions. Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment.Psychographic segmentation is quite similar to behavioral Psychographic segmentation.. Tourism Destination Consumer Behavior Vinod Gupta School of Management Module - 6 CONSUMER BEHAVIOR ... defined as a psychological state that motivates people to be more aware and careful about ... impacted by certain “antecedents” that get restrained by “moderating factors,” and finally affect its degree of intensity and level of persistence. Psychology of Consumers 3. What role does psychology play in weight management? Consumer behavior consists of four factors: cultural, social, personal and psychological. An individual who is thirsty would definitely not mind spending on soft drinks, packaged water, juice and so on. Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. 1. The topic of online consumer behavior has been examined under various contexts over these years. Consumer Behaviour – Meaning and Definition: Consumer is the pivotal point in marketing. Four Main Factors Affecting Consumer Behaviour Consumer behaviour is very complex and is influenced by various factors. Motivation: Motivation is what will drive consumers to develop a purchasing behavior. Theories of consumer behavior are a natural extension of human behavior theories. An individual who goes for shopping does not necessarily end up buying products. https://courses.lumenlearning.com/.../chapter/reading-psychological-factors But psychographic segmentation also takes the psychological aspects of consumer … This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in Nagaland. Among the personal factors influencing behavior the most important is a person’s age. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. In this study the focus was limited only to social, personal and psychological factors. Why did Nancy buy pizza ? Values, traditions, and preferences are transmitted from parents to children inherently. Factors Influencing Consumer Behaviour 4. Age and Life Cycle 3. Just like a good actor, a consumer always has a motivation. Social Class 5. The society is composed of several individuals that have different preferences and behaviors.These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society. Consumer behavior is affected as these factors change. Factors influencing consumerbehaviour Psychological factors Social Factors1. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. If you continue browsing the site, you agree to the use of cookies on this website. Buying Motives 5. Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment.Psychographic segmentation is quite similar to behavioral Psychographic segmentation.. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. Usually, the basic needs and the security needs are more pressing needs than the other and hence, these needs … Motivation speaks to the internal needs of the consumer. T R I S A K T I CHAPTER 4. Personal factors may also affect consumer behavior. Psychological Factors. Motivational Conflict Definition Of Motivational. Several psychological factors including stress, behavior due to chronic pain, depression, and cultural beliefs can have adverse affects on the body’s physical condition. In the above example, Hunger was the motivating factor for Nancy to purchase pizza. Such behaviour is largely influenced by various factors. Some of the important Psychological Factors are: Motivation: The level of motivation influences the buying behavior of the consumers. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. influenced by cultural factors, social factors, personal factors and psychological factors. Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Generally speaking as an employee grows older his level of enthusiasm for work may decline. MOTIVATION COGNITION LEARNING—BASIC FACTORS IN CONSUMER. Cultural factors. Clipping is a handy way to collect important slides you want to go back to later. Consumer Behaviour – Meaning and Definition 2. 4. As businesses are expanding, they are entering wider territories and in many cases, businesses are operating in more then one country. A person acts because he wants to fulfill his needs. A number of researchers have identified and analyzed factors affecting the consumers’ buying behaviour which affect consumer behavior individually or collectively. SEKOLAH TINGGI Consumer Behaviour Models have been developed to substantiate the various factors that influence consumer behavior and their decision making process. Culture 6. Reference group motivation (Maslow’s need 2. In this study, the influence of psychological factors on consumer buying behavior is investigated. For people trying to manage their weight, psychology addresses: Behavior: Treatment involves identifying the person’s eating patterns and finding ways to change eating behaviors. Factors Influencing Consumer Behaviour: The behaviour of consumer is dependent on a number of factors which may be economic or non-economic factors and are dependent upon economic factors such as income, price, psychology, sociology, anthropology, culture and climate. Age: Age is an important demographic factor that affects consumer behavior. Consumer behaviour or purchases made by consumers are rarely unaffected. No public clipboards found for this slide, Consumer behavior and factors influencing consumer behavior. A group of people are associated with a set of values and ideologies that belong to … Culture plays a very vital role in the determining consumer … Psychological Factors. Factors. Consumer needs & 1. Introduction To 26. If you continue browsing the site, you agree to the use of cookies on this website. Beliefs and Attitudes 3. Consumer Psychology, Consumer Behavior, External and Internal Factors Affecting Consumer Behavior Peer Pressure 7. Internal /External Influences on Consumer Behaviour. These factors are age, sex, education and income. Perception. Theories of Consumer Behaviour 8. Ivan Prasetya M.Par The most substantial personal influences that affect consumers purchase decisions can be classified in two categories (Hoyer & Macinnis, 2009) that are as follows: In other words, consumer behavior is the study of how consumers will make their buying decision and what those factors which support or influence these decisions. Some of the important factors that influence personal buying behavior are: lifestyle, economic status, occupation, age, personality and self esteem. Buying Behaviour, This paper’s aim is to provide an in-depth elucidation of the many aspects that influence consumer behaviour. Consumer Behavior Motivation Notes Rutgers University. These motives are the factors that influence the consumer behavior. See our Privacy Policy and User Agreement for details. ... production policies have also big affect on consumer behaviour. Selection and/or peer review under responsibility of Prof. Dr. Hüseyin Arasli doi: 10.1016/j.sbspro.2012.09.029 WCBEM 2012 Psychological and social factors that influence online consumer behavior Iuliana a *, Maria-Cristiana Munthiu b , Violeta c a Academy of Economic Studies, … Next, research on the major personal factors affecting consumer behaviour in HE are analysed in detail, with references to empirical findings on … This chapter presents the theories behind consumer behaviour. Psychological Factors • Motivation • Perception • Learning • Beliefs and attitudes 7. D: Psychological factors that influence consumer behaviour are – 1. Factors Influencing Consumer’s Behaviour in the Market – Personal Factors: Age and Stage in the Life Cycle, Occupation and Economic Circumstances and Lifestyle Personal characteristics also influences buyer’s decision including the buyer’s age and stage in the life cycle, occupation, economic circumstances, lifestyle, and personality and self-concept. The theoretical part discusses the basics of factors affecting purchase decision, decision … I. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Four theories stand out as influential for marketers. Approach Avoidance Conflict Wikipedia. Factors affecting consumer behaviour in economy Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Four types of psychological factors affecting the consumer buying behavior are perception, motivation, learning, beliefs, and attitudes. 3. Market researchers believe people buy products to enhance how they feel about themselves. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. It is very well explained by Maslow through his need hierarchy theory comprising of basic needs, security needs, social needs, esteem needs and self-actualization needs. Lifestyle and Values 8. The Psychology and Behavior of Consumers in the Fashion Industry Jessica DeLace University of Rhode Island, ... • Psychographics, the study of consumer attitudes, opinions, and values, is becoming the standard for marketing research and ... •Some factors that worked against the Psychological factors play a significant role in determining buying decision. A consumer’s motivation is the basic degree of the psychological drive behind a specific purchase. Consumer Behaviour refers to the study of buying tendencies of consumers. Research on consumer behavior is concerned with understanding both how purchase decisions are made, who buys certain products, and how products or … Psychological factors play a big role in the functioning of human behavior and the development of one’s personality. (a): Motivation is an internal urge to do something. It is for this reason that for certain jobs as those of sales representatives youngsters are always preferred.